Expanding Opportunities: Selling to the Non-Profit Market Through Cooperative Contracts

By: Michelle Warren Published on: 20/10/2025

This month, special guest Corey Imhoff with OMNIA Partners joined us as we dove into a critical topic for expanding your sales: selling to the non-profit market using cooperative contracts. Many organizations in this space operate on tight budgets and with lean teams, making them a prime audience for the efficiency and savings offered by cooperative contracts. Understanding the Non-Profit Market It's important to differentiate between non-profit and not-for-profit. While both do not distribute profits to owners, their missions and structures differ. Non-profit organizations serve the public good. They include charities, educational institutions, religious groups, and hospitals. Revenue earned is reinvested directly into their mission. Non-profits can have paid staff and often have tax-exempt status under the IRS 501(c)(3) code, allowing them to accept tax-deductible donations.